Felice Frankel

Visual Strategies

For researchers in all disciplines, Visual Strategies offers a practical, hands-on course in communicating scientific findings and concepts through visual graphics.

Any scientist or engineer who communicates research results will immediately recognize this practical handbook as an indispensable tool. Visual Strategies sets out clear strategies and offers abundant examples to assist researchers—even those with no previous design training—with creating effective visual graphics for use in multiple contexts, including journal submissions, grant proposals, conference posters, or presentations.

Reviews

In this technoscientific century, with knowledge doubling every decade, researchers and designers alike need to ramp up their presentation of the material they describe. This beautifully illustrated book shows how.Edward O. Wilson, Harvard University

A thoughtful and useful series of recommendations that will actually help you understand what you are doing when you are trying to make yourself clear.Milton Glaser

Anyone—scientist or not–who is interested in using pictures to teach, to convey information, or to catch attention must study this book. It is splendid.George M. Whitesides, Harvard University

… unique… an essential guide to literacy for fields that are essential to all our lives.Steven Heller, School of Visual Arts

Scientists presenting even simple data to busy journal readers are well advised to invest some thought in their visual comprehensibility and impact. This unique book provides exactly what they need.Philip Campbell, editor-in-chief, Nature